At COSMOS, we’re always inspired by the stories behind our certified brands—how they innovate, persevere, and remain committed to sustainability. We’re excited to highlight Solve Cosmetics, a Switzerland-based company setting new benchmarks in the personal care industry.
Solve began its journey three years ago, driven by a simple but powerful question: how can we protect both our health and the environment while using truly sustainable personal care products? For the founders, lifestyle changes were just the beginning. Finding personal care products that met their high standards for safety, sustainability, and performance, however, proved challenging.
Their search spanned continents, including trips to Australia, but what they found was disheartening: either the products fell short in performance, or they were guilty of greenwashing. This persistent gap in the market inspired the team to take matters into their own hands.
“After being turned down by numerous chemists, we understood why the market lacked products that met our expectations,” recalls Monika Marcinkute, founder of Solve Cosmetics. “That challenge gave us even more motivation. We immersed ourselves in cosmetic science and relied on our pharmacology background to develop solutions from scratch. It was a journey filled with sleepless nights, countless trials, and hundreds of ingredient experiments, but the results were worth it.”
Why third-party certification matters to Solve
Third-party certification plays a vital role for Solve Cosmetics, as it ensures transparency, credibility, and trust in their commitment to producing high-quality, organic products. “Certification also serves as an independent validation of our claims,” Monika explained, “proving to our customers that there is no greenwashing or false advertising involved.”
The rigorous audit process, which scrutinizes everything from ingredients to labelling, confirms the accuracy of their claims. This level of accountability allows Solve to uphold its integrity and build long-term trust with its customers.
Why COSMOS Certification?
Solve chose COSMOS certification over other organic standards because of its rigorous and globally recognized framework, which aligns closely with the brand’s sustainability mission. Monika explains what makes COSMOS different:
“While many brands make unverified sustainability claims, COSMOS evaluates the entire lifecycle of ingredients, prohibiting those that pollute the planet even during production. Other certifications usually evaluate only the final product. With evolving requirements, such as the removal of sulfates in 2029, COSMOS reflects the highest environmental and health practices, which aligns perfectly with our goal of creating products with zero harmful impact.”
Innovation meets sustainability
One of Solve Cosmetics’ standout achievements to date is its sulfate-free solid shampoo, which utilizes innovative glutamate-based surfactants. This formula not only meets rigorous sustainability standards but also delivers exceptional performance in terms of foaming and efficacy. Developing such a product required overcoming significant formulation challenges, yet it epitomizes Solve’s dedication to creating truly clean and effective solutions.
The team at Solve is deeply committed to tackling the issue of greenwashing in the cosmetics industry and has pushed sustainability to its limits, ensuring that every step of their ingredient lifecycle is non-polluting. Solve Cosmetics exemplifies how innovation, integrity, and a deep commitment to sustainability can drive meaningful change in the personal care industry, setting a powerful example for brands around the world.
